Girl, Why Not You?

She Spent $200 on a Lash Class and Built a Multi-Million Dollar Empire


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Jennifer Blair was a stay-at-home mom of four with no business plan, no investor, and no experience. She just wanted a way to feel like herself again.

She took a one-day lash certification class, ran a Groupon expecting maybe 20 sales… and over 300 people showed up. She almost quit before she even started. Instead, she leaned all the way in — practiced on friends' couches, opened a tiny studio, created her own training program, and built Deka Lash into a nationwide franchise with 125+ locations.

In this episode, Jennifer shares:
• How a Vegas trip sparked the entire idea
• Why her Groupon almost made her quit on day one
• How she created a training academy when the industry didn’t have one
• What it took to go from 1 rented chair to 125+ franchise studios
• The real talk on mom guilt, imperfect starts, and betting on yourself

If you’ve ever felt like you’re carrying everything and wondering when it’s YOUR turn — this episode is for you.

 Find Jennifer & Deka Lash:
dekalash.com — use "Find a Studio" to locate a Deka Lash near you

Jennifer Blair on LinkedIn — speaking events & more

Shop Deka Lash products at dekalash.com or on Amazon

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Girl, Why Not You?By Jennie Blackwood