In this exclusive episode of the AB Majlis podcast, host Tala Michel Issa, Chief Reporter at Arabian Business, sits down with Zeina Khoury, Founder of Zed Capital and fashion brand I Am The Company, and star of Netflix’s hit reality show Dubai Bling.From surviving a public office showdown in Season 1 to turning a trademark ambush into a viral marketing triumph in Season 3, Khoury opens up about the business behind the drama and the strategy behind the brand. She shares how she built a real estate empire, what reality TV taught her about influence, and why “I am the company” became more than a catchphrase — it became a movement.

A raw, unfiltered conversation about entrepreneurship, power, imposter syndrome, and what it really takes to turn fame into capital.