About a week ago, Shea Moisture, a company that specializes in organic hair, beauty and body products for multicultural consumers released an ad on Facebook focused on “Hair Hate,” that immediately caused a firestorm of controversy and led to a huge PR fail for the brand. 

In this episode, I talk about what happened in the immediate hours and days after the ad was released, dispel some popular myths about the company for context and provide 10 tips for Shea Moisture and any other brand, beauty or otherwise, on how to best market their consumer products to diverse audiences.

Email hashtags@hos-pr.com to submit questions or comments.

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Show Notes: hashtagsandstilettos.com/shea-moisture-problems

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Ep. 37: Shea Moisture Problems

The Sakita Method podcast is hosted by Sakita Holley, an award-winning publicist and entrepreneur who gives you direct, unfiltered access to your favorite creatives, entrepreneurs and executives and the methods that have made them successful. 

Tune in for business, lifestyle and PR insights designed to help you win at work, in business and everywhere in between. 

When talking about this podcast online, use the hashtag #TheSakitaMethod. And follow the host on Instagram/Twitter @MissSuccess.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Recently, I realized that even though I no longer have to there were clear ways that I was still operating as if I was in survival mode. 

In this episode, I unpack what this looks like for me and how being in "survival mode" manifests itself in different areas of my life. I also share some immediate things I plan to do or am already doing so that I can truly thrive. 

When talking about this episode online, use #TheSakitaMethod hashtag​:

Instagram.com/MissSuccess
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Instagram.com/TheSakitaMethod
Twitter.com/TheSakitaMethod

Grab your 'Done is Better Than Perfect' journal at ItsTheSakitaMethod.com/shop​

Ep. 60: Are You Surviving or Thriving?

Cornell McBride Jr. is the president and CEO of McBride Research Laboratories – a family-owned business best known for creating the legacy haircare brand Design Essentials. 

After 31 years of creating and bringing innovative brands to the global beauty marketplace, Cornell is on a personal mission to share all of the lessons and best practices he’s learned along the way to help others achieve similar long-term success. 

On this episode, we discuss longevity and legacy and the tools and mindset today’s business owners need to achieve both. 

You can find Cornell on IG @DesignEssentials and @Cornell_McBrideJr

When talking about this episode online, use #TheSakitaMethod hashtag.

Grab your 'Done is Better Than Perfect Journal' here: ItsTheSakitaMethod.com/shop.

Instagram.com/MissSuccess
Twitter.com/MissSuccess
Instagram.com/TheSakitaMethod
Twitter.com/TheSakitaMethod

Ep. 59: Cornell McBride Jr. on the Secrets to Brand Longevity

Samia Gore is the Founder and CEO of Body Complete Rx, a plant-based health and wellness nutritional supplement brand.  

Samia is one of the few Black women who has been able to influence and impact the male-dominated supplement industry. From a brand that launched focused on weight-management, Body Complete Rx has recently expanded its offerings to include a full range of wellness products with benefits focusing on health and beauty from the inside out. In just under 5 years, the self-funded start-up has earned millions in sales and Samia shows no signs of slowing down now. On this episode, we talk about how she started the business and her plans to continue to grow it into a major global wellness empire that centers Black women.

You can find Samia on IG @SamiaGore and @BodyCompleteRx

When talking about this episode online, use #TheSakitaMethod hashtag.

Grab your 'Done is Better Than Perfect Journal' here: ItsTheSakitaMethod.com/shop.

Instagram.com/MissSuccess
Twitter.com/MissSuccess
Instagram.com/TheSakitaMethod
Twitter.com/TheSakitaMethod

Ep. 58: Samia Gore on Building a Wellness Empire that Centers Black Women

Rochelle Graham-Campbell is the Co-Founder and CEO of Alikay Naturals. 

As BlackOnyx77, Rochelle was one of the first SIX women on YouTube talking about natural hair. After big chopping her hair for the second time, she realized that she needed to grow it back quickly and decided to make a growth oil using her Jamaican heritage as a guide. Soon people began asking her if they could purchase her oil, so she took $100 in tips she earned during a shift at Olive Garden and made her first batch and soon Alikay Naturals was born. On this episode, she talks about that moment and what it has taken to grow Alikay into a multi-million dollar enterprise.

You can find Rochelle on IG @TheRochelleGraham: Instagram.com/therochellegraham
and @AlikayNaturals Instagram.com/AlikayNaturals

When talking about this episode online, use #TheSakitaMethod hashtag. 
Grab your 'Done is Better Than Perfect Journal' here: ItsTheSakitaMethod.com/shop.

Instagram.com/MissSuccess
Twitter.com/MissSuccess
Instagram.com/TheSakitaMethod
Twitter.com/TheSakitaMethod

Ep. 57: Turning $100 into Millions with Rochelle Graham-Campbell

A few weeks ago, I tweeted "when it comes to promoting your business, don't be afraid to be annoying." It went viral, with mixed reactions. On this episode, I breakdown the nuances of the statement and why it isn't actually about being annoying, but about shifting the negative perceptions we all have around self-promotion. 

I also announce that the first product in The Sakita Method collection: the 'Done is Better Than Perfect' journal is available for pre-order NOW at ItsTheSakitaMethod.com/shop.

When talking about this episode online, use #TheSakitaMethod hashtag.

Instagram.com/MissSuccess
Twitter.com/MissSuccess
Instagram.com/TheSakitaMethod
Twitter.com/TheSakitaMethod

Ep. 37: Shea Moisture Problems

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