Sign up to save your podcasts
Or
Share Shea Murtaugh on Leading Through Change
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Shea Murtaugh on Leading Through Change
Shea Murtaugh on Building a Resilient Marketing Agency, Leading Through Change, and Using AI as a Strategic Advantage
Shea Murtaugh, founder of a nationally recognized integrated marketing agency launched in 2004 after leaving broadcast sales, reflects on her blue-collar upbringing, early “C student” years, and the commission-sales mindset that gave her confidence to go all-in as an entrepreneur.
She describes major setbacks—an employee taking clients, steep revenue drops, resigning a largest client during COVID—while emphasizing resilience as showing up “the next morning,” and credits long-term client retention to chemistry, trust, measurement, and preparing clients for change.
Murtaugh explains her shift from doer to CEO by hiring experts, joining Women Presidents Organization, and building a business that can run without her, while sustaining a virtual, 40-hour work culture with strong perks. She sees AI as the biggest industry shift, boosting output, changing pricing models, and driving new initiatives like Leap Shift AI and an LLM-agnostic tool to automate reporting and free teams for strategy.
00:00 Meet Shea Murtaugh
00:43 Formative Years
02:44 Taking the Leap
06:19 Resilience Lessons
09:06 Keeping Clients Long Term
10:25 From Doer to CEO
13:07 Choosing the Right Clients
15:12 AI Changes Everything
17:32 Teaching AI Adoption
20:54 Building Ada Tool
24:19 Future of Media Marketing
29:59 Brand Niches and Giants
32:40 Ads Everywhere Now
33:51 Targeted Ads Tradeoff
35:42 Defining Real Success
37:52 Never Selling The Business
40:43 Rethinking Work Life Balance
43:14 Leadership Style Evolution
45:29 Life Experiences That Shaped Her
49:05 Equality Beyond ESG Talk
50:36 Self Care As A Founder
54:18 Scaling Up With AI
56:43 Advice For Young Entrepreneurs
https://hoffmannmurtaugh.com/
https://www.linkedin.com/company/hoffmannmurtaugh/
https://www.instagram.com/hoffmannmurtaugh/
https://www.tiktok.com/@hoffmannmurtaugh?
https://www.facebook.com/HoffmannMurtaugh/
https://twitter.com/HMurtaugh?lang=en
https://www.pinterest.com/hoffmannmurtaugh
View all episodes
By Andrew PhippsShea Murtaugh on Building a Resilient Marketing Agency, Leading Through Change, and Using AI as a Strategic Advantage
Shea Murtaugh, founder of a nationally recognized integrated marketing agency launched in 2004 after leaving broadcast sales, reflects on her blue-collar upbringing, early “C student” years, and the commission-sales mindset that gave her confidence to go all-in as an entrepreneur.
She describes major setbacks—an employee taking clients, steep revenue drops, resigning a largest client during COVID—while emphasizing resilience as showing up “the next morning,” and credits long-term client retention to chemistry, trust, measurement, and preparing clients for change.
Murtaugh explains her shift from doer to CEO by hiring experts, joining Women Presidents Organization, and building a business that can run without her, while sustaining a virtual, 40-hour work culture with strong perks. She sees AI as the biggest industry shift, boosting output, changing pricing models, and driving new initiatives like Leap Shift AI and an LLM-agnostic tool to automate reporting and free teams for strategy.
00:00 Meet Shea Murtaugh
00:43 Formative Years
02:44 Taking the Leap
06:19 Resilience Lessons
09:06 Keeping Clients Long Term
10:25 From Doer to CEO
13:07 Choosing the Right Clients
15:12 AI Changes Everything
17:32 Teaching AI Adoption
20:54 Building Ada Tool
24:19 Future of Media Marketing
29:59 Brand Niches and Giants
32:40 Ads Everywhere Now
33:51 Targeted Ads Tradeoff
35:42 Defining Real Success
37:52 Never Selling The Business
40:43 Rethinking Work Life Balance
43:14 Leadership Style Evolution
45:29 Life Experiences That Shaped Her
49:05 Equality Beyond ESG Talk
50:36 Self Care As A Founder
54:18 Scaling Up With AI
56:43 Advice For Young Entrepreneurs
https://hoffmannmurtaugh.com/
https://www.linkedin.com/company/hoffmannmurtaugh/
https://www.instagram.com/hoffmannmurtaugh/
https://www.tiktok.com/@hoffmannmurtaugh?
https://www.facebook.com/HoffmannMurtaugh/
https://twitter.com/HMurtaugh?lang=en
https://www.pinterest.com/hoffmannmurtaugh