Jing Jin was a computer scientist at Apple who had the itch to explore the world of startups. She started - and let go of - her own company, and is now at another startup. She talks about the identify shifts that come with pushing ourselves to try new things, dropping the "shoulds" that keep so many of us playing it safe, how ideas that don't work are simply part of the process for a creative person, and she's learned to endure - and welcome - failures.