Josh talks to Sheena Badani, head of product and customer marketing at Gong.

Sheena led Gong’s category design effort resulting in the category Revenue Intelligence. She and Josh talk about:

• What is it like designing a category for the first time?
• How do you craft a visionary story and get executives and everybody on board?
• Were there people saying you were making the wrong move?
• What is it like the week of launching a new category?
• Advice for aspiring category designers.

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