Liz sits with Colin to discuss his unique strategy of differentiating Sheets & Giggles from the already competitive playing field within the bedding textile industry. After being let go from his previous company Colin decided to enter a whole new market with a focus centered around sustainability and humor. After a successful Indiegogo launch, a growing catalog of eco-friendly products, and a few funny conceptual photoshoots at soona Colin became the number one seller of bedsheets on Amazon.