So the rumours were true. 

Five years after it was banned, Chinese fast-fashion platform is all set to be relaunched in India through a partnership with Reliance. For all practical purposes, this translates to Reliance “owning” Shein in India now. 

But while at first this may seem like a win for Reliance, there's more to this deal than meets the eye. Think about it — If you take Shein and if you remove the supply chain, and the manufacturing and its social media partner, what is left? 

Is it even Shein?

Tune in.

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