Iconic Brands

SHEIN: The Ultra Fast Fashion Enigma


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Step into the world of Shein, the e-commerce fashion giant that has taken the fast fashion industry by storm. In just over a decade, Shein has achieved the remarkable feat of capturing 28% of the fast fashion market share, revolutionizing the way we shop for trendy clothing.


In this episode, we dive deep into Shein's controversial business model, exploring the criticisms and concerns surrounding its rapid rise to fashion dominance. We navigate the intricacies of ultra-fast fashion, its environmental implications, and the ethical questions it raises.


Despite the controversies, Shein's popularity is undeniable. Join us as we uncover the secrets behind Shein's success, examining the factors that propelled it to the forefront of online fashion retail. While information about this enigmatic company can be elusive, we present intriguing insights into the inner workings of Shein and its profound impact on the fashion industry.

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Iconic BrandsBy Jonathan Brun, Benjamin Couture, Pier-Luc Nadeau-Labadie