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Welcome to a special episode of The Watson Weekend as Vinny O'Brien and Nick Kaplan sit down with marketplace veteran George Chang, General Manager of Shein's third-party marketplace business. George provides a rare and fascinating look into how Shein has mastered the Gen Z market and built a massive global platform.
George shares his insights on:
This is a must-watch for anyone looking to understand one of the world's most talked-about e-commerce giants and its approach to building a platform for the next generation of consumers.
Chapters:5
22 ratings
Welcome to a special episode of The Watson Weekend as Vinny O'Brien and Nick Kaplan sit down with marketplace veteran George Chang, General Manager of Shein's third-party marketplace business. George provides a rare and fascinating look into how Shein has mastered the Gen Z market and built a massive global platform.
George shares his insights on:
This is a must-watch for anyone looking to understand one of the world's most talked-about e-commerce giants and its approach to building a platform for the next generation of consumers.
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