Shel Holtz is the principal of Holtz Communication + Technology. He recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the role of social media in public relations. Shel also discusses the use of podcasting as way to communicate.

"You need to have all the separate [marketing] groups to come together and develop an integrated content strategy."

Shel Holtz shares his insight on understanding your audience and utilizing internal social media:

Understand your audience. Why should people follow you? What do you have to offer them? Craft a content strategy that addresses those questions, challenges and issues, and serves to produce measurable results that are consistent with your business goals.

Internal social media. Start sharing information throughout the company via social channels. Email is not as effective; it is slower and doesn’t reach everyone. Internal social media (ISM) is a huge dimension of a cohesive organization.

Utilize podcasting. Audio is the only medium available where you can do something else at the same time. People enjoy podcasts because they can listen to them while completing other tasks.