In this episode of Teaching Matters, Scott interviews Juan Duenas, the Assistant Superintendent of Educational Services at Sheldon ISD, about the challenges of chronic absenteeism in schools, particularly in the wake of COVID-19. They discuss the importance of attendance, the role of the SchoolStatus platform in monitoring and improving student attendance, and the strategies employed by Sheldon ISD to engage parents and support students. Duenas emphasizes the need for effective communication, cultural sensitivity, and tailored incentives to encourage attendance across different age groups. The conversation highlights the collaborative efforts of teachers, administrators, and parents in addressing absenteeism and fostering a supportive educational environment