Bulgaria’s startup community has rapidly grown in the past few years and has become one vibrant and lively group of innovative entrepreneurs. Moreover, Bulgaria-based startup projects have achieved several significant milestones and successes. But as we know, there is no news until something becomes part of the media agenda. Therefore, an important step for the Bulgarian innovation development is the launch of startup-focused media outlets. One of these projects is The Recursive - an independent community-born online media dedicated to the emerging tech and startup ecosystem in Southeast Europe.Irina Obushtarova, co-founder and CEO of the Recursive, is the special guest in the new edition of the BCWT female leadership format SHEleader in a SHEll. Irina will tell us more about digital media and its role in the development of the startup community. We also talk about the role of the media in overcoming the stereotypes in the digital industry and how journalists can support women’s empowerment.Moderator of the discussion: Sasha Bezuhanova, founder and Chairwoman of BCWT.SHEleader in a SHEll, vol.12: The Re(Birth) of Media in the Digital World is backed by "Crisis as an Opportunity" Post-COVID Supporting Program of the Sofia Municipality, administered by SofiaLab.