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Shelf Life episodes
- Shelf Life Is Moving: Our Final Episode on This FeedShelf Life, the Tuesday single-brand teardown. Welcome to Shelf Life. I'm giovanni gallucci, Alexis Parker's here with me, and there's no teardown today. This is the last episode you'll get on this feed, and we want to tell you where the show's headed. Shelf Life isn't ending. The feed is. We're moving every show we make into one place, The Daily Trend Report, starting this weekend....| Strategy and creative are mine. AI helps produce it.
- (00:00) - Intro
- (00:21) - Story 1
- (01:30) - Story 2
- (02:01) - Outro
- (02:01) - Story 3
3 min - Shelf Life with giovanni gallucci: September 28, 2026Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, back in the rotation, Rachel Donovan. Rachel, what'd you drag in? A water bottle, Gio. Cirkul. The one with a little cartridge in the lid and a d...| Strategy and creative are mine. AI helps produce it.
- (00:00) - Intro
- (02:30) - Story 1
- (04:38) - Story 2
- (06:24) - Story 3
- (07:46) - Outro
11 min - Shelf Life with giovanni gallucci: September 21, 2026Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, back in the rotation, Chloe Dawn. Chloe, what'd you bring me? A tallboy that looks like a beer and it's water, Gio. Liquid Death. The canned wate...| Strategy and creative are mine. AI helps produce it.
- (00:00) - Intro
- (02:26) - Story 1
- (04:50) - Story 2
- (06:56) - Story 3
- (08:51) - Outro
12 min - Shelf Life with giovanni gallucci: September 14, 2026Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, in the rotation, Alexis Parker. Alexis, what'd you bring me? Perfect one to grade, because Prime is the loudest lesson in this whole business rig...| Strategy and creative are mine. AI helps produce it.
- (00:00) - Intro
- (01:30) - Story 1
- (11:08) - Outro
- (11:08) - Story 2
- (11:08) - Story 3
12 min - Shelf Life with giovanni gallucci: September 7, 2026Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, back in the rotation, Rachel Donovan. Rachel, what'd you drag in? A green squeeze bottle, Gio. Graza. The olive oil that looks like dish soap and...| Strategy and creative are mine. AI helps produce it.
- (00:00) - Intro
- (01:30) - Story 1
- (10:11) - Outro
- (10:11) - Story 2
- (10:11) - Story 3
11 min - Shelf Life with giovanni gallucci: August 31, 2026Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, back in the rotation, Chloe Dawn. Chloe, what'd you bring me? A meat stick, Gio. Chomps. The thing that lives by the register at every gas statio...| Strategy and creative are mine. AI helps produce it.
- (00:00) - Intro
- (01:59) - Story 1
- (04:18) - Story 2
- (06:53) - Story 3
- (08:58) - Outro
12 min - Shelf Life with giovanni gallucci: August 24, 2026Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, in the rotation, Alexis Parker. Alexis, what'd you bring me? A can the color of a pool float, Gio. Poppi. The prebiotic soda that's in every cool...| Strategy and creative are mine. AI helps produce it.
- (00:00) - Intro
- (01:59) - Story 1
- (04:36) - Story 2
- (06:37) - Story 3
- (08:34) - Outro
12 min - Shelf Life with giovanni gallucci: August 17, 2026Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, back in the rotation, Rachel Donovan. Rachel, what'd you drag in? Perfect one to grade, because Oatly is the most award-winning voice in the whol...| Strategy and creative are mine. AI helps produce it.
- (00:00) - Intro
- (01:47) - Story 1
- (04:49) - Story 2
- (06:54) - Story 3
- (08:43) - Outro
12 min - Shelf Life with giovanni gallucci: August 10, 2026Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, back in the rotation, Chloe Dawn. Chloe, what'd you bring me? Nothing scrappy this week, Gio. I brought a giant. Trader Joe's. The store, not a p...| Strategy and creative are mine. AI helps produce it.
- (00:00) - Intro
- (01:40) - Story 1
- (04:10) - Story 2
- (06:59) - Story 3
- (08:59) - Outro
12 min - Shelf Life with giovanni gallucci: August 3, 2026Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, in the rotation, Alexis Parker. Alexis, what'd you bring me? A pink box, Gio. The pink box. Crumbl. The one that shows up in everybody's kitchen...| Strategy and creative are mine. AI helps produce it.
- (00:00) - Intro
- (01:48) - Story 1
- (04:01) - Story 2
- (06:48) - Story 3
- (09:11) - Outro
12 min
About Shelf Life
From the publisher's feed
Every Monday, giovanni gallucci puts one food and beverage brand on the table and takes its social media apart. Not a trends recap. A teardown. What the brand actually got right, where it's quietly bleeding attention, and the move everyone in the category is about to copy and shouldn't. giovanni runs the verdict, Mindy Carpenter brings the brand, the receipts, and the questions that make him show his work. If you operate, own, or market a food or beverage brand, this is the read you don't get from your agency: ten honest minutes on what's working on the shelf and on the feed, and what that means for the next thing you post. New brand every week. No sponsors to flatter. No corporate hedging.
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| ai-assisted content