The Skin Edit

Shelf Talk: How Rare Beauty’s Packaging Speaks Louder Than Words


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In this episode of The Skin Edit, we’re getting up close with Rare Beauty — exploring how smart, thoughtful product design and packaging can turn everyday beauty into a brand experience. From inclusive design, accessibility, and sustainability, to storytelling through subtle details, we break down how Rare Beauty’s visuals do more than just look pretty.


You’ll hear:

  • ​ How Rare Beauty launched with 48 foundation shades to ensure inclusivity
  • ​ The role of design in silently communicating brand values
  • ​ Ways you can borrow their packaging principles for your own skincare or beauty line
  • ​ Real, actionable takeaways you can test this week


Whether you’re building your own brand or just curious how beauty packaging gets its magic, you’ll want to tune in.


Listen now and get inspired.


Instagram: @_sheronimo


Website: www.sheronimo.com


Email: [email protected]

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The Skin EditBy Sheronimo