On Ask Win today (Monday, November 26, 2018), Best-Selling Author, Win C welcomes Shelley Allen. When Shelley first opened her bookstore and coffee bar in a small town east of Dallas, Shelley did not know the difference between an espresso and a cappuccino, but she really wanted to sell books! As Owner/Operator of the store, Shelley created all of the marketing and advertising collateral for the business, including quarterly newsletters, direct-mail marketing, and newspaper ads. After five years Shelley was