In this episode of Selling Signals, we’re joined by Sheraz Bhatti, who led Customer Success at Similarweb and now does the same at Quartr.

We discuss what Customer Success means in a data business and why it differs from the standard SaaS playbook. Sheraz explains what good adoption looks like, why usage metrics can be misleading, and how data vendors can tell whether their product is making it into real investment decisions.

We also cover churn risk, internal champions and what “land and expand” looks like when the product being sold is data.