Shereese Maynard, healthcare strategist and founder of Envision Care, joins me for an in-depth look at lead gen in healthcare. In Part 1, we dive into the world of White papers. Find out the #1 mistake we see vendors make with them.

Shereese Maynard - Are White Papers Still Viable? (Part 1 of 3)

Leading with Health is the podcast where women dive into societal change through the lens of healthcare.

It is for women who want to create a healthcare system that actually cares - and if we have to dismantle the patriarchy to do it, even better. If you like science and healthcare and want to make the world a better place, then this podcast is for you. 

Host Jennifer Michelle has a Master’s in Public Health and Epidemiology, is a certified EMT, and is President of Michelle Marketing Strategies.

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Leading with Health is the podcast where women dive into societal change through the lens of healthcare. It is for women who want to create a healthcare system that actually cares - and if we have to dismantle the patriarchy to do it, even better. If you like science and healthcare and want to make the world a better place, then this podcast is for you. Host Jennifer Michelle has a Master’s in Public Health and Epidemiology, is a certified EMT, and is President of Michelle Marketing Strategies.

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Shereese Maynard - Are White Papers Still Viable? (Part 1 of 3)

Shereese Maynard - Are White Papers Still Viable? (Part 1 of 3)