2: Shernaz Daver explains 'Why every business needs powerful storytelling to scale'

Stories are an essential part of our day-to-day communications and an effective story-telling has the potential to breathe life into your brand. Apart from helping shape how people view your brand, a powerful story can create legacies, generate profit and help win loyalty of audiences. Simply put, it’s an asset that your business must create keeping in mind your product, customers, profits and investors. It must be a part of setting up a successful, thriving business. 

“Therefore, what founders need to do is understand their story and integrate it in a way that it becomes an essential component of your existence,” says Google Venture’s Shernaz Daver in this episode of the Building it up Podcast. The discussion goes beyond the art of compelling storytelling to learning some traits from the effective storytellers such as Netflix’s Reed Hastings. 

How does the business growing from 10 to 100 alter its narratives while communicating to the broader audience? And how should founders, especially those who are not effective communicators, tell stories that evoke trust and make their stakeholders stick to the brand? All this and more in this episode.