In this episode of Printing's Alive, Warren Werbitt chats with Sherri Langburt about the fusion of influencer marketing and print via BabbleBox. They discuss the significance of physical packaging in campaigns, the creative design and printing processes, and the impact of tactile finishes. Sherry offers insights on targeting, ROI for B2B, budgeting, and influencer selection. They also explore personalization, merging digital and physical elements, and case studies like an insurance campaign for new moms. The episode concludes with BabbleBox's offerings, market predictions, and fulfillment challenges.

(0:00) Introduction to guest Sherry Langbert

(2:15) Understanding influencer marketing and BabbleBox's solution

(4:40) The significance of physical packaging in influencer campaigns

(6:12) Creative design and printing processes at BabbleBox

(8:17) Enhancing packaging with tactile finishes and special features

(9:57) Building relationships with printing partners

(10:23) The impact of physical touchpoints versus digital

(12:43) Evolution of influencer marketing with social media platforms

(15:28) Targeting and ROI in influencer marketing for B2B

(21:20) Budgeting for influencer campaigns and packaging

(22:25) Selection and vetting process for influencers

(25:33) Collaborating on government and creative influencer campaigns

(27:36) Personalization and embellishments in influencer packaging

(29:49) Merging digital and physical elements in campaigns

(30:05) Case study: Insurance campaign for new moms

(32:16) Post-campaign follow-up strategies

(34:12) BabbleBox's offerings for the print and packaging industry

(35:49) Unique and creative items in influencer boxes

(37:50) Predictions for the influencer market and BabbleBox's future

(41:44) Fulfillment and logistics challenges

(44:22) Closing remarks