This startup founder understands Gen Z better than most and is tapping deep into their psychology to help them build better financial futures. It isn't just another fintech app that helps you budget or track your spending. Gen Z hates budgeting.

Instead, Katrin Kaurov is building off of her own experience – she had to grow up fast, becoming financially independent early in her life as a model. And she had questions, but few places to turn to for answers. It's that moment that seems deeply centered at the root of her startup and consumer app, Frich, which is now one of the fastest growing Gen Z communities.

We talk about: the dynamics of building for Gen Z, the relationship younger generations have to traditional financial institutions, the power of peer dynamics, the founder traits and resilience that might be underrated in the model community, Katrin's experience going through several startup accelerators, venture funding, and more.

This is Episode 009 of The Sherveen Show, featuring Katrin Kaurov, Co-founder & CEO at Frich.

Follow Sherveen on X: https://www.x.com/sherveen

Follow Katrin: https://www.linkedin.com/in/katrin-kaurov-160972194

If you're interested in startups, fintech, social finance, venture capital, underdog founder stories, female founders, early stage startup challenges, the rollercoaster of VC financing, and everything in between, this episode's for you.

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