If you live in the UAE and you spend any time on Instagram at all, Briar Prestidge has shown up in your feed at some point.

She's a PR strategist who's been successful in joining both old-school (traditional media) and new-school (digital media) techniques for her clients and for herself.

What impressed me most is that she walks the talk. All marketers should, this is a given. But some of us tend to neglect our own marketing because we're so busy serving our clients.

I sat down with Briar to discover what's new in PR, and to find out whether or not traditional PR is dead.

Click here to read the full show notes: https://blog.ubrik.com/briar-prestidge