In this episode of She’s More, Whitney Williford talks with Logan Hatcher about building a beauty business out of necessity, losing your identity in motherhood and business, and leaning on faith and community to survive hard seasons. This is an honest conversation about resilience, advocacy, and learning how to pour back into yourself when survival mode can’t be your forever.

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You don’t just wake up one day confident, clear, and “ready.”
You build your way there.

In this episode of the She’s More Podcast, Whitney Williford is joined by entrepreneur Cameron Cruse, who shares her evolution from starting a handbag company to running a marketing agency — and all the mindset work that happened in between.

Together, they unpack:

• The identity shifts that come with each new level of business

• Navigating fear, judgment, and being seen

• Why wellness and business can’t be separated

• What it really looks like to build a supportive company culture

• Hiring before you feel fully prepared

• The power of aligned networking and community

• Learning to take control of your story — instead of letting others define it

This episode is a reminder that growth isn’t just about strategy — it’s about who you’re becoming while you build.

✨ Reflection prompt as you listen:
What version of you is required for the next level you’re asking for?

If you’re a woman balancing ambition, health, faith, and leadership — press play. This one will meet you right where you are.

In this episode of the She’s More Podcast, I sit down with Christi Trahan for an honest conversation about purpose, obedience, and what it actually looks like to move forward when the path isn’t clear.

Christi shares her journey through adversity, the heart behind her "Don’t Be Homeless" business, and what she’s learned about taking messy, imperfect action—even when fear, doubt, or outside opinions feel loud. We talk about the mindset shifts required to grow, the courage it takes to be seen, and why waiting until you feel “ready” often keeps you stuck.

We also dive into the power of community, mentorship, and staying teachable, how to hold both life and business without burning out, and what it means to say yes to evolving seasons. Kristy opens up about embracing change, trusting the process, and the vision she’s carrying forward through her Preach Girl initiative.

This conversation is for the woman who feels called to more—but needs permission to move before everything feels perfect.

If you’ve been feeling stuck, unmotivated, or quietly frustrated with yourself — this episode is your wake-up call.

In this powerful kickoff to 2026, Whitney Williford dives into the concept of “getting sick of yourself” — not from a place of shame, but from self-awareness and self-respect. She breaks down how procrastination, perfectionism, and waiting for motivation keep us trapped in the same cycles in both our wellness and our business.

Whitney shares practical, no-fluff strategies to help you:

• Get out of your own way

• Build consistency without burnout

• Take messy action even when you don’t feel ready

• Push past comfort zones in your content and your life

She also introduces two brand-new recurring segments:

• Ditch & Switch — simple habit and lifestyle swaps that create big momentum

• Buy or Sell — honest takes on what’s in, what’s out, and what’s actually working

If you’re ready to stop negotiating with the version of you that keeps delaying your goals and start showing up differently — this episode is for you.

🎯 One honest conversation can change your entire year.

In this power-packed episode of the She’s More Podcast, Whitney Williford gets real about the hard truths that so many faith-driven, mom entrepreneurs need to hear — even if they sting a little.

If you’ve been hiding behind “I’m not tech savvy,” waiting for the perfect time, overwhelmed by your home routines, or letting everyone else’s opinions stop you from showing up in your business… this is the episode that flips the switch.

Whitney breaks down:
✨ Why your fear of judgment is costing you momentum
✨ The systems every mompreneur needs to run her home AND business without chaos
✨ How to simplify wellness without guilt or overwhelm
✨ What consistency really looks like for a busy mom (hint: it’s not perfection)
✨ Small actions that compound into massive transformation

Plus, she walks you through what to do TODAY to get out of neutral, take ownership, and build your business with confidence — even if you’re juggling littles, laundry, and life.

If you’re tired of surviving and ready to step into alignment, this episode is your wake-up call.

🎟 And don’t forget: Enrollment is opening for Whitney’s January 5th Live Coaching Sessions, designed to help you build a profitable, peaceful business without sacrificing your family or your wellness:

Join the waitlist!

In this powerful episode of She’s More Podcast, Whitney Williford sits down with Natasha Garrett — Southeast Texas entrepreneur, community builder, and co-owner of G&G Enterprises — to unpack her incredible journey from foster care to becoming a leader who pours into the next generation.

Natasha opens up about overcoming adversity, the role family has played in her success, and how purpose-driven work shapes her life as a mother and business owner. Whitney and Natasha explore the importance of community support, faith, asking for help, and embracing your unique gifts as you grow personally and professionally.

Together, they dive into:

• Natasha’s journey from foster care to entrepreneurship

• What it takes to build a family-owned business with strong values

• The power of encouragement and positive influences for kids and teens

• How to stay grounded while juggling motherhood and leadership

• Practical lessons on networking, goal-setting, and staying aligned with your purpose

• The importance of rest, self-care, and giving yourself grace

This episode will inspire you to rise above your circumstances, build something meaningful, and lean into the community around you.

In this episode of the She’s More podcast, Whitney sits down with entrepreneur Kyle Gillam, owner of a thriving feed store in Southeast Texas, to talk about what it really takes to build something from the ground up—with grit, faith, and community.

Kyle shares the behind-the-scenes journey of starting and scaling his business, the lessons he learned through trial and error, and why listening to your customers (and God’s direction) can make all the difference.

They dive into everything from financial stewardship and business metrics that matter, to finding mentors, building community, and defining what success truly looks like beyond the numbers.

If you’ve ever wondered what it means to grow a business that’s both profitable and purpose-driven, this conversation will give you the insight—and the encouragement—you need to keep going.

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This episode is for the hustlers, the visionaries, and the ones who know they’re made for more.

Whitney sits down with Champ Roach, an entrepreneur who went from selling candy in high school to building a life of financial and time freedom. His story is raw, real, and ridiculously inspiring.

They dive deep into:
💸 How Champ went from real estate to trading (and what most people get wrong about both)
🤝 Why building community is the real currency of business
⚙️ The power of automation and delegation to scale without burnout
📩 How to grow your email list, create irresistible free offers, and turn followers into buyers
💡 The mindset shifts every entrepreneur needs to go from fear to freedom

This isn’t just another business chat — it’s a masterclass on turning hustle into harmony and passion into profit.

If you’ve been looking for a sign to finally take your ideas seriously and create a system that supports your purpose — this is it!

In this episode of The She’s More Podcast, host Whitney Williford shares the real story behind running multiple businesses, raising littles, and learning to lead from alignment—not exhaustion.

This is your reminder that you can build the life you want without burning out trying to do it all. Whitney opens up about buying back time, delegating with confidence, and choosing wellness as a non-negotiable.

If you’ve ever wondered how to balance being a mom, a business owner, and a woman who still dreams big—this one’s for you.

• You’re not the only one craving more—freedom, peace, purpose.

• Busy ≠ productive. Let’s build smarter rhythms, not harder days.

• You are the CEO of your home and your business—lead with intention.

• Self-care is leverage, not luxury.

• The winners? They start messy, but they start.

• Sustainability > speed.

• Define what success looks like for you, not everyone else.

• You can design your life—but you can’t do it all at once.

• Your power is in your daily choices, not overnight transformations.

✨ Join the She’s More Insider List for behind-the-scenes coaching and new episode drops: OPT IN HERE.
✨ Share this episode with a mom or business bestie who’s ready to build from alignment, not burnout.

In this episode of the She's More podcast, Whitney Williford interviews her husband, Brian Williford, about his experience completing the 75 Hard challenge. They discuss the rules of the program, the motivation behind starting it, the challenges faced, and the mindset shifts that occurred throughout the journey. Brian shares insights on the importance of consistency, the impact on his relationships and family life, and the benefits of a social media detox. The conversation concludes with reflections on future goals and the potential for continued personal growth.

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