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Shift founder Toby Russell on the digital transformation of used car sales - Part 1
For most people buying a used car is an unpleasant experience that they only go through because they have to.
All the haggling and sometimes ‘clever’ misrepresentation of the vehicle’s value add up to create a bad experience. And buying a new car isn’t a great experience either, especially when you consider the drastic depreciation right after driving off the parking lot.
None of the two happens because it’s impossible to get value for money when buying a car. It happens because the murky process benefits the salespeople involved by allowing them to take advantage of their customers.
In this episode, the first part out of two, Ed Bernardon interviews Toby Russell, founder and former CEO of Shift. He’ll share with us how his company creates a great customer experience in the used car market. He’ll also share with us how the ‘customer forward approach’ helped them in creating a successful business.
Some Questions I Ask:
What You’ll Learn in this Episode:
Connect with Toby:
Connect with Ed Bernardon:
Hosted on Acast. See acast.com/privacy for more information.
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By Siemens
5
1212 ratings
For most people buying a used car is an unpleasant experience that they only go through because they have to.
All the haggling and sometimes ‘clever’ misrepresentation of the vehicle’s value add up to create a bad experience. And buying a new car isn’t a great experience either, especially when you consider the drastic depreciation right after driving off the parking lot.
None of the two happens because it’s impossible to get value for money when buying a car. It happens because the murky process benefits the salespeople involved by allowing them to take advantage of their customers.
In this episode, the first part out of two, Ed Bernardon interviews Toby Russell, founder and former CEO of Shift. He’ll share with us how his company creates a great customer experience in the used car market. He’ll also share with us how the ‘customer forward approach’ helped them in creating a successful business.
Some Questions I Ask:
What You’ll Learn in this Episode:
Connect with Toby:
Connect with Ed Bernardon:
Hosted on Acast. See acast.com/privacy for more information.