In this episode, <a href="https://www.linkedin.com/in/benji-block/" target="_blank" rel="noreferrer noopener">Benji</a> talks to Bill Kramer, VP of Marketing at <a href="https://payzen.com/" target="_blank" rel="noreferrer noopener">PayZen</a>. Discussed in this episode: <ul><li>Transitioning from MQLs to Qualified Accounts</li></ul> <ul><li>Pivoting to new ways of measuring marketing success</li></ul> <ul><li>Successfully leading a team through times of transition</li></ul>

In this episode, Benji talks to Bill Kramer, VP of Marketing at PayZen. Discussed in this episode:Transitioning from MQLs to Qualified AccountsPivoting to new ways of measuring marketing successSuccessfully leading a team through times of transition

In this episode, <a href="https://www.linkedin.com/in/benji-block/" rel="noopener noreferrer">Benji</a> talks to Bill Kramer, VP of Marketing at <a href="https://payzen.com/" rel="noopener noreferrer">PayZen</a>. Discussed in this episode: <ul><li>Transitioning from MQLs to Qualified Accounts</li></ul> <ul><li>Pivoting to new ways of measuring marketing success</li></ul> <ul><li>Successfully leading a team through times of transition</li></ul>

Shift Your Go-To-Market Strategy, with Bill Kramer

A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

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Shift Your Go-To-Market Strategy, with Bill Kramer

Shift Your Go-To-Market Strategy, with Bill Kramer