From behind the camera to building the ultimate creative playground. This week on Frame Up!, we’re joined by filmmaker Jefe Greenheart to talk about his massive new project: a brand-new studio hub for content creators in Austin, TX. Jefe takes us through his roots in documentary filmmaking and explains how he's using that experience to design a space where modern creators can thrive.

In this episode, we discuss:

• Jefe’s transition from documentary filmmaking to studio owner.

• Why Austin is the perfect epicenter for the new creator economy.

• A sneak peek inside the new studio and what it offers local creatives.