In this episode we discuss the importance of keeping the end user in mind for ALL design projects, regardless of scale or type, and the nuances of evolving from project-based work with specific design deliverables to strategic consulting with design principles at the core of creative solutions. Our guests are Senior Design Consultant Wyeth Augustine-Marceil of McKinsey Design, and Environmental Graphic Designer Dani Grimes of Selbert Perkins Design. This episode was recorded on location at McKinsey Design in Chicago, IL.