One of the most iconic brands in the world features a mouse. Another, launches mice into low Earth orbit on the ISS. Rachael Eidson has patterned her personal brands after both of these at different points of her life. Cosmic Rachael shares how she strategically choses what to highlight on her social media accounts after over a decade of experimentation. For shownotes, visit The Particle on Medium at https://medium.com/the-particle.