<p>Old-school qualification methods and outdated sales funnels don’t have a place in modern outbound. In this new era of outbound, sellers at the top of the funnel need to focus less on pipeline quantity and more on pipeline quality. </p>

Old-school qualification methods and outdated sales funnels don’t have a place in modern outbound. In this new era of outbound, sellers at the top of the funnel need to focus less on pipeline quantity and more on pipeline quality.

<p>Old-school qualification methods and outdated sales funnels don’t have a place in modern outbound. In this new era of outbound, sellers at the top of the funnel need to focus less on pipeline quantity and more on pipeline quality.&nbsp;</p>

Shifting from the Sales Funnel Mentality to the Customer Journey Mindset with Kyle Coleman SVP, Marketing at Clari

Welcome to Why Did It Fail?, a series hosted by Cognism’s Sales Coach, Shivan Pillay. Each episode digs into the real stories behind deals that fell through, strategies that didn’t land and campaigns that missed the mark. Through honest conversations with sales leaders, founders, and operators, we unpack what went wrong and more importantly, what they learned from it. No fluff, just failures that made them better.

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Shifting from the Sales Funnel Mentality to the Customer Journey Mindset with Kyle Coleman SVP, Marketing at Clari

Shifting from the Sales Funnel Mentality to the Customer Journey Mindset with Kyle Coleman SVP, Marketing at Clari

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