A Videographer and Strategist from Brighton, Colorado, Dallin Nead was interested in media from the ripe age of six, when he first started making videos and taking photos. This episode of The Creators’ Manifesto with host John Potts dissects Nead’s background in videography and reflects on his career journey in the industry. "I've worked a lot in broadcast, where I've been behind large broadcast productions, international broadcasts around music events to TED Talk-style keynotes, the list goes on..." said Nead. In his role with a global company, Nead worked with different people from all over the world, which helped open his mind to one realization. "Not everyone is so ready to be on camera, to be involved with media, but everyone has a voice and a place to exist in a media channel and to share their unique perspective," he said. Media is prevalent in almost everything we do today, and everyone consumes it across the board.

But media consumption was not always in the format we see it in today. Nead said he grew up with the evolution of the internet, which helps him frame his current ideas. He said, "I started to see the major shift, honestly, when red cinema cameras entered the game back in like 2008." With the shift in movie development, everyday access to media tools also progressed, most notably with the development of the smartphone. Nead said this development made him realize, "The way that we consume and produce media is going to change forever." Now that everyone can create and produce media, it is essential to "cut through the noise" and approach media consumption and development with more attention and strategy.

For Nead, "It is about building community." The generic "Superbowl commercial" era is ending, with more and more people demanding customized advertisements to fit their individual needs. Nead recognized that this time in media, it's crucial to lean into and build a target audience.