I admit it - I've been avoiding building my home page. This week I finally tackle and solve the reason for my avoidance.

Here's why I shifted my business's entire audience, what I think about positioning myself as a travel influencer, and why you need to feel very, VERY, comfortable with your business messaging.

I also ticked off a big list of boring-but-necessary business setup tasks. After transferring them week after week I'm relieved to finally have them all done!

This is my update for day 41 of my new business. Check out the blog post for all the relevant links, extra content, and the full transcript.