In this episode of the User Friendly podcast, David Wright, chief commercial officer at US Soccer, and Chad Deweese, senior manager in Deloitte's sports practice, join host Hanish Patel to explore the shifting sports landscape through the lens of Major League Soccer's explosive growth in the United States. Together, they look at how technology and innovation may impact the fan experience over the next 10 years—and how sports organizations can create a cohesive and seamless experience for their fans across all channels while adding value.