In Episode 10 we speak with Nick Bennett founder of ClubPF, podcast host of the Anonymous marketer, and B2B creator.

We talk all about how to adopt a people-first approach to your sales and marketing strategy and how to create a sales process prospects actually enjoy.

Specifically, we cover:

1) Why B2B sales is usually so frustrating for prospects

2) How only listening to VCs and sales leaders at other companies can hurt your sales process

3) Ways to avoid a founder's "shinny object syndrome" through data and revenue-driven results

4) Strategies to get leadership on board with a people-first approach and how to overcome sales fears around it

5) Different compensation ideas for a people-first strategy

6) The future of the creator-economy and how it ties into a people-first approach

Nick drinks a Dunkin cold brew 🧊☕️

Ben drinks a Starbucks cold brew 🧊☕️

I drink tea 🫖

Hope you enjoy - Natalie (Head of Growth at Navattic)