Highlights From The Episode:

• Mike, Sophie, and Alex delve into various SEO tests we have conducted, including:
• Local proximity test
• YouTube strategy for local rankings
• Anchor text of local for geographical relevance
• They also discuss advanced techniques such as:
• Domain authority stacking
• Entity stacking
• Use of terms like link wheels and broken link wheels.
• They show the importance of defining terms in SEO and the relevance of different contexts.

SEO Discussion:

0:00 Introduction

03:08 Cross linking and Google stacking tests in the Local Proximity Test

09:29 Testing the Anchor Text of Local for Geographical Relevance

13:14 Discussion on Correlation vs Causation

23:41 Schema Markup and Topical Relevance

31:59 Difference between white label and arbitrage

35:05 Importance of relevance and context in SEO

44:14 Upcoming tests and video recaps

45:06 Closing remarks