Peggy and Dave Moelker, CEO, Twisthink, talk about the societal factors impacting OEMs (original-equipment manufacturers) today including shifting customer expectations and accelerating technology cycles. He says there are a couple of different dimensions, especially in the B2B context.

They also discuss:

· The need to bring in muti-disciplinary groups.

· The importance of contextual data.

· Two next steps to take.

https://twisthink.com