
Sign up to save your podcasts
Or


The Rise Above Noise signature road map has, at its foundation, the understanding that marketing is an act of service.
Digital marketing - your website, social media, interviews, blogs, emails - is simply the vehicle you use to show up - truly show up - so that those you are meant to serve can identify you as the solution to their challenge.
That means that your person needs to, first of all, notice you - remember you - and then, can spend some time learning about you to see if they will then take that 'next step' of hopping on a discovery call or signing up for your emails or workshops.
How to get noticed?
This week's guest, Josh Zepess, has spent a lot of time and energy thinking about this. In a world where dreams are crushed, souls are forgotten, and rust never sleeps, Josh Zepess (The Identity Archaeologist) is on a mission to ensure talented solopreneurs turn every business first impression into a second impression (where the sale happens!) by raising their ROC - Return on Conversation - so they can profit more without grinding more.
What will we cover in today's chat?
Differentiating yourself/standing out from the crowd. Speaking human - the most powerful and attractive language in the world Being human - destroying the line between business and personal.
--------- RESOURCES MENTIONED IN THIS EPISODE ----------
Rise Above Noise
Get in Touch with Josh Zeppes
~~ The Identity Archeologist: joshzepess.com/
~~ Free 1-on-1 master session to create the unique compelling answer to the question, "What do you do?" - joshzepess.com/wdyd/
~~ Free Lighthouse Effect Webinar: joshzepess.com/upcoming-webinars/
By Susan FinnThe Rise Above Noise signature road map has, at its foundation, the understanding that marketing is an act of service.
Digital marketing - your website, social media, interviews, blogs, emails - is simply the vehicle you use to show up - truly show up - so that those you are meant to serve can identify you as the solution to their challenge.
That means that your person needs to, first of all, notice you - remember you - and then, can spend some time learning about you to see if they will then take that 'next step' of hopping on a discovery call or signing up for your emails or workshops.
How to get noticed?
This week's guest, Josh Zepess, has spent a lot of time and energy thinking about this. In a world where dreams are crushed, souls are forgotten, and rust never sleeps, Josh Zepess (The Identity Archaeologist) is on a mission to ensure talented solopreneurs turn every business first impression into a second impression (where the sale happens!) by raising their ROC - Return on Conversation - so they can profit more without grinding more.
What will we cover in today's chat?
Differentiating yourself/standing out from the crowd. Speaking human - the most powerful and attractive language in the world Being human - destroying the line between business and personal.
--------- RESOURCES MENTIONED IN THIS EPISODE ----------
Rise Above Noise
Get in Touch with Josh Zeppes
~~ The Identity Archeologist: joshzepess.com/
~~ Free 1-on-1 master session to create the unique compelling answer to the question, "What do you do?" - joshzepess.com/wdyd/
~~ Free Lighthouse Effect Webinar: joshzepess.com/upcoming-webinars/