In this exciting episode, Mark goes gas-down on the psychology behind special events and why consumers are flocking to them in greater and greater numbers. He introduces another Mark-ism which he calls “Music Marketing” and gives dozens of detailed pointers on how to set up a special event (Experiential Marketing) from nuts to bolts. This episode serves as THE MODEL for your team to execute by from beginning to end.  You won’t be disappointed when you learn from Mark’s 25 years of special event preparation, execution and follow up experience.

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