This episode follows up on the “Horsepower Bonus” Mark promised at the end of

episode #10. Insiders who have heard this podcast thought that Mark was running

on seven spark plugs but ended up taking notes so that they can incorporate these

new found learnings into their own marketing plan. You’ll learn about a hidden

target market that SO many craft suppliers ignore or simply did not know existed.

This is a must episode for companies that want to WIN in 2019.

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