Fuzzy Khosrowshahi has scaled three products to billions of users: Google Sheets, Slack, and now Notion. His approach? Surround himself with experts, ship before it's perfect, and bundle strategically.

In this episode, Bubble co-founder Emmanuel Straschnov talks with the Notion CTO about the strategies behind building and scaling products that actually win. Fuzzy breaks down why bundling creates defensive moats that single products can't match, why Microsoft Office's strategy still dominates decades later, and why the fastest path to validation is building something you can use yourself. You'll hear why he believes founders waste too much time chasing perfection, how he leads AI strategy without being an AI expert, and the one mistake that kills companies after they find product-market fit.

Topics covered:

• Why the fastest validation is building what you'll use yourself
• The bundling playbook: How Microsoft, Google, and Notion win
• Shipping imperfect products vs. waiting for perfect ones
• Leading without being the expert: Surrounding yourself with people who know more
• Why AI and MCP servers might break the bundling model
• Intuition vs. data: When Google went too far with metrics
• The mistake that kills companies after product-market fit: Resting on your laurels

Links:

• Notion: notion.so
• Start building: bubble.io
• From Prototype to Profit launch program: prototype-to-profit.bubbleapps.io
• Emmanuel’s February AMA: bble.io/ama-feb-2026

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Chapters

[00:00:00] Introduction: Fuzzy's path from life insurance to Notion CTO

[00:02:54] How running a Subway franchise shaped his approach to management

[00:07:26] The banking insight that sparked the idea for web-based spreadsheets

[00:11:23] Getting acquired by Google and the early skepticism about Sheets

[00:14:22] Leading Slack during COVID and whether it reached its full potential

[00:19:41] Why Notion is winning against Google and Microsoft

[00:22:47] The bundling strategy: why suites win and whether AI changes that

[00:30:36] His honest take on vibe coding and why good engineers still matter

[00:36:10] Advice for builders: ship fast, validate fast, never rest on your laurels

[00:38:17] Outro: Prototype to Profit cohort and in-app purchases announcement

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The New Build is a bi-weekly podcast from Bubble exploring how solo founders and small teams are shipping real products to millions of users with modern tools. Subscribe for their playbooks — and start building yours.