From idea to appearing on Shark Tank to now having sold more than 600,000 units, Shirah Benarde is the founder and CEO of Nightcap and a Forbes 30 under 30 alum. Her products are sold in Forever 21 and the brand has worked with over 150 universities to get Nightcap in the hands of students. Shirah is incredibly inspirational to young business owners and I’m so excited to have her on Soaring Stories today!!

✨ We talk about:

How Shirah invented Nightcap

Looking for opportunities (and finding them!)

Going for it and walking up to the CEO of Forever21 at a conference

Talking with Paris Hilton and giving her a NightCap

Being face-to-face vs sending a cold email to someone

One piece of business advice Shirah disagrees with

Having patience in business

How Shirah measures the sales and marketing outcomes

✨ Connect:

Shirah on TikTok: @shiraah

Shirah on Instagram: @shirahbenarde

NightCap website: nightcapit.com

Shirah’s podcast: In Your Dreams

Join the Soaring Together newsletter: join.soaringtogether.org

Anna’s website: annamadeblog.com

Business email: [email protected]