At a time when most business have come to a stand still, some are still thriving, especially in the lockdown. Fitness apps are one such category. This week, Karthik speaks with the Shivjeet Ghatge, co-founder and CEO of one of the most successful fitness apps from India - StepSetGo. It's a product that is designed to counter the uniquely Indian challenge of people giving up on their fitness habits after a start. They speak about how the co-founders dropped their first idea of starting a Tinder for pets, before embarking on StepSetGo and also how a small talk in a college became the inflection point for growth of new users - a growth that is unabated for two years and counting.

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