Shoby Abdi is the Director of Architect Success at Salesforce. Before his current role, Shoby worked for several consulting firms in the Salesforce partner ecosystem, including Model Metrics, Mavens Consulting, 7Summits, Wave6, and West Monroe Partners. In this episode we discuss the history of the ecosystem, how firms maintain or lose their culture, and Shoby gives the inside story of the B2B and B2C Solution Architect program.