Artur MacLellan, the expert that other agencies turn to when they don’t know what to do, breaks down the most effective digital advertising strategies. Each episode shares real-world tactics from Google and Meta ad campaigns that drive results. Tune in for actionable insights and expert tips to help you optimize your own campaigns like a pro.

Learn how to decrease CPC on Google Ads for lead generation in this podcast. Discover a great strategy to lower your cost per click and generate more leads efficiently in 2024. I reduced my CPC by over 50% using this exact strategy. This is a step-by-step google ads tutorial on how to set up John Moran’s Google Ads Feeder strategy and why you should use it.

This strategy is for those who are looking to:

1. Lower Your Google Ads CPC
2. Scale out of tROAS & tCPA bidding strategies. We leverage both maximize click bidding and automated bidding strategies together.
3. Generate More Google Ad Leads for your business without being at the mercy of the Google “Algorithm” or high CPC’s.

Here's a breakdown of what Artur talks about:
0:00 - Introduction to Feeder Search Strategy and How I cut my CPC by 51.71 percent
0:37 - Case Study on How this Strategy Cut My CPC’s (Real Results)
1:40 - How I cut my CPC’s from $11.54 to $5.57 without sacrificing conversions
1:57 - Introduction to this Channel
2:51 - Google Ads Feeder Strategy Overview & Common Pitfalls
11:52 - Walk-through set up for the First Maximize Clicks Search Campaign
15:56 - Walk-through set up for the Second Maximize Conversion or tCPA Search Campaign
20:04 - Should you add negatives to your broad match tCPA campaign?
20:36 - Should you add negatives to broad match campaigns with tCPA or Maximize conversions?
21:21 - Maximize Conversion & tCPA (automated bidding strategies) are about the user not the keyword
22:24 - Creating the Custom Columns to measure performance in your maximize clicks search campaign
24:00 - The key to measuring the performance of your maximize clicks campaign is these custom columns when your optimizing for fake conversions
24:39 - Review, Final Tips, & Best Practices

To see Artur's screen while he walks through, watch his video here: https://youtu.be/AoID4oVWO2s

Here’s the Video on John Moran sharing his Google Ads Feeder Strategy: https://youtu.be/ddPMZ74DtFU?si=2AsnzP6MaGojJGtn

For more tips and Google Ad Strategies and Meta Ad Strategies make sure you subscribe for the most up to date and cutting edge strategies to grow your business.

Don’t hesitate to reach out with any questions!