Before Nike was a global icon and the swoosh was universally recognized, it was just a “crazy idea” funded by a $50 loan from a skeptical father. In this gripping and brutally honest memoir, founder Phil Knight reveals the messy, chaotic, and near-impossible story of Nike’s early days. From selling running shoes out of the trunk of his car to battling betrayals and constant financial risk, Shoe Dog is the ultimate underdog story of how a scrappy startup became a legend.