Sports Literati

Shoe Dog by Phil Knight


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The Sports Literati take a look at the business side of sports and the early years of one of the foundational brands in the modern sports world. Shoe Dog is a bestselling memoir of Nike's early years as told by the company's founder, Phil Knight. The book traces the origins of Nike from a humble, bunch of salesmen selling a Japanese track shoe named the Onitsuka Tiger out of the back of their trunks, to one of the most recognizable brands in the world.

In this episode, Dave and Dave discuss such vital questions as, is Nike a serious running shoe company or just a marketing brand? What about sweat shop labor? And most of all, what is the deal with the Nike Air?

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Sports LiteratiBy David Hsu & David Bryant


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