Phil Knight's Shoe Dog is a memoir about the founding and early years of Nike. The book details Knight's journey from an aspiring athlete to an entrepreneur, documenting his trials and tribulations as he builds a business selling running shoes. Knight's story is interspersed with anecdotes about his relationships with mentors, competitors, and employees. He also reflects on his experiences traveling the world, searching for the best manufacturers, and building a brand. The book's title refers to Knight's determination to chase his dream, even as he faces obstacles and doubts, like a dog chasing its tail.