In this nugget episode of Perpetual Traffic, we dive into the intricacies of Google Ads and Analytics. They underscore the pivotal role of conversion tracking and the need to comprehend your Average Order Value (AOV) for campaign success. They address the challenges of operating on limited budgets and provide actionable strategies for optimization. They highlight the necessity of precise data tracking and caution against over-reliance on phone call leads.  Chapters: 00:00:00 - Introduction: Google Ads Nuggets 00:01:19 - Episode 427: How to Run Google Ads on a Shoestring Budget 00:06:57 - Episode 428: Hacking Google Ads for a Shoestring Budget 00:09:17 - Episode 420: What Happens to Google Ads During a Recession 00:10:41 - Episode 419: 5 Biggest Mistakes You’re Making With Your Google Ads LINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: New Ecommerce Strategies Webinar

Shoestring Budget? Google Ads Nuggets to the Rescue

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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we have some of Kasim Aslam’s best moments as co-host on Perpetual Traffic. Through a nostalgic journey spanning several years, we revisit discussions that not only shaped the trajectory of our strategies but also left a mark on our community. From the evolution of Google ads to the ethical intricacies of AI to conspiracy theories, Kasim's insights have consistently challenged and enriched our understanding. His hot takes and rigorous analyses not only highlight the dynamic nature of digital platforms but also underscore the enduring relevance of adapting to technological advancements. As we explore these themes, Kasim's legacy emerges as a beacon for innovative thinking and strategic agility in the ever-evolving realm of digital marketing. Chapters:00:00:00 - A Fond Farewell: Commencing Kasim's Celebratory Send-off00:03:22 - The 1 Secret to Lowering Your CPAs by 60% on Meta00:32:24 - 6 Critical Campaigns for Success in Google Ads with John Moran00:42:29 - Why Google Might Be 1300X Smarter Than Facebook00:50:42 - Why Google Performance Max Now Kinda Sucks & When You Should Use It01:07:49 - Parting Wisdom: Kasim's Final Insights and Heartfelt Goodbye
LINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The Best of Kasim Aslam on Perpetual Traffic

This episode is a fond farewell to Kasim Aslam, celebrating his impactful tenure on Perpetual Traffic. We are revisiting Kasim’s debut episode, the one that landed him the (unpaid) gig and doubled his business at Solutions 8. You can reflect on how the strategies discussed have cycled back to relevance with the advent of Google Performance Max. Kasim’s expertise shines in his first appearance as he demystifies Smart Shopping and Google’s vast data prowess, making a compelling case for its use in e-commerce. A fitting replay that not only honors Kasim’s contributions but also highlights the timeless value of data-driven marketing strategies.

Back to the Beginning: Kasim Aslam’s Smart Shopping Secrets

Ralph and Kasim share a mix of goodbye tears and wise cracks. Kasim's stepping down to chase new adventures, but not before they dive deep into the secrets of making a business grow by letting go. They chat about the ups, downs, and sideways of their podcast journey, proving that sometimes, to really step up your game, you've got to know when to step back. It’s a goodbye, a lesson in trust, and a little nudge to all of us to sometimes just pass the baton. So tune in, laugh a little, learn a lot, and maybe say a little goodbye yourself. Chapters:00:00:00 Welcome Aboard: The "See Ya Later" Episode Begins00:00:42 Trip Down Memory Lane: Celebrating Growth and Good Times00:02:04 Big News Break: It’s Not Goodbye, It’s “See You Later”00:04:25 The Power of the Co-Host Seat: From Little Kasim to Big Celebrity00:07:12 Heartfelt Thanks: A Co-Host's Gratitude and Insights00:09:40 The Future Calls: Kasim Talks New Beginnings00:12:55 Delegation 101: How to Grow Big by Letting Go Small00:18:58 Deep Dive into Boss Moves: The Fine Art of Delegation00:21:33 Why You Should Let Go to Grow: Insights on Leadership and Growth00:24:50 Unpacking Delegation: The What, Why, and How00:28:15 From Doing to Leading: Embracing the Delegation Journey00:30:42 The Big Delegation Discussion: Getting into the Weeds00:33:58 Strategic Delegation: Moving from Micro to Macro Management00:36:20 Transitioning Out: A Co-Host's Path to New Adventures00:38:04 Breaking Down Work: From Busywork to Brainwork00:39:17 Delegation Decoded: Making More by Doing Less00:40:02 Climbing the Work Ladder: From Grunt Work to Genius Moves00:45:43 Delegate Like a Pro: Cut Out, Smarten Up, Hand Over00:53:55 Delegation Live: Turning Theory into Practice00:58:55 Wrapping Up: The Magic of Letting Go and Looking Forward01:06:11 Signing Off: Reflecting Back and Rocketing Forward
LINKS AND RESOURCES:The Easier Way to Delegate for Perfect ResultsEpisode 304: How To Get Insane Google Smart Shopping ROAS With Kasim AslamPT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on <a href="https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2" rel="noopener noreferrer"...

Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time

Ralph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algorithms more than ads and why brands must tune into digital trends to keep up. From the quirks of Gen Alpha to the power of TikTok in buying decisions, this discussion unpacks the toolbox for today’s digital marketers. Tune in to learn why understanding these tech-savvy shoppers could be the key to your brand’s next big break. Chapters:00:00:00 Kickoff with Ralph: Diving into Gen Z and Millennial Shopping Behaviors00:00:35 Lauren's Expertise Unleashed: Decoding Marketing Trends for Young Consumers00:01:44 Spotlight on Gen Alpha: Preparing for the New Frontier in Consumerism00:05:40 The Digital Marketplace: How Social Platforms and Amazon Shape Purchasing00:07:22 Tag, You're It!: The Role of Product Tagging on Instagram and TikTok00:08:45 Consumer Intelligence: How Brands Use Data to Predict and Influence Purchases00:10:12 A Look Ahead: Disney's Approach to Predictive Marketing00:13:01 Future-Proof Marketing: Crafting Immersive Experiences for Gen Alpha00:19:49 Big Brand Playbook: Utilizing Major Strategies for Your Business's Advantage00:22:23 Wrap-Up: Key Takeaways and Actionable Insights for Marketers
LINKS AND RESOURCES:Gen-Z Broke the Marketing FunnelSUPERCHARGE YOUR MARKETING ROIPT on TelegramWiki Generation AlphaWorld of LuxuryMy Disney Side Shadows Augmented Reality Experience | Grand VisualTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

(Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo

On part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney’s marketing mastery. Lauren spills the secrets of how Disney not only captures hearts across generations but plans their strategies with the precision of a fairy godmother preparing for a royal ball. From the sunny avenues of Disneyland to the bustling crowds of Disney World, discover how the house of mouse designs experiences that are tailored to everyone from toddlers to teens to their grandfolks. Whether it’s dissecting the nuances of generational marketing or exploring how to engage the ever-elusive Gen Z, this episode packs a punch that’s as delightful as it is insightful. Tune in and learn how to sprinkle a little bit of that Disney magic into your marketing mix! Catch part two of this conversation on Friday! Chapters:00:00:00 - Introduction to Perpetual Traffic: Unpacking Marketing Mastery00:00:39 - Disney's Long-Term Vision: Lauren Petrullo's Insider Look00:03:24 - Strategic Moves: How Disney Anticipates Market Trends00:06:06 - Generational Appeal: Marketing from Millennials to Gen Alpha00:09:00 - Tailoring Messages: Disney's Approach to Different Demographics00:12:17 - Consumer Shifts: How Gen Z Redefines Engagement00:14:13 - Tech at the Forefront: Gen Z's Integration of Digital Tools00:16:48 - The Influence of Visual Media on Gen Z Buying Habits00:19:34 - Adapting to the Age of Information: Marketing Strategies for a New Generation00:22:07 - Retail Reimagined: Meeting Gen Z Where They Shop00:25:02 - The Power of Tech and Social: Upgrading Your Marketing Tools00:29:24 - Closing Thoughts: Join Our Perpetual Traffic Community
LINKS AND RESOURCES:Gen-Z Broke the Marketing FunnelSUPERCHARGE YOUR MARKETING ROIPT on TelegramWiki Generation AlphaWorld of LuxuryMy Disney Side Shadows Augmented Reality Experience | Grand VisualTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
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Shoestring Budget? Google Ads Nuggets to the Rescue

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