“What we’re seeing happen is that all this vast wave of direct-to-consumer brands is nibbling around edges of Amazon and beating them on buying experience,” Taylor said.

The company’s first product, Page Builder, offers a drag-and-drop interface to make it easier for e-commerce brands to build their storefronts on Shopify, BigCommerce, Salesforce and Magento.

And there’s a new product, Shogun Frontend, which allows brands to create a web-customized storefront that’s entirely customized while still using one of the big commerce platforms as their back end.

Meanwhile, website builders like Squarespace and Weebly (owned by Square) have introduced e-commerce features, but Taylor suggested that they’re still “not really a professional choice” for most e-commerce businesses.

As one of the key features of Shogun Frontend, Taylor pointed to the fact that it creates progressive web apps that should be as fast and smooth as a native app. | To read full story, visit https://startuparound.com/read/1582237807.9894018/Shogun-raises-$10M-to-help-e-commerce-brands-build-faster-websites-–-TechCrunch?ref=audio_experience