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Shondra Washington, Black@: Powering New Ownership Opportunities for the Black Community
How can the blockchain power new ownership opportunities for Black creatives, investors, and entrepreneurs?
Our guest on Web 2.5 this week is Shondra Washington, the Co-Founder & CEO of Black@, a token-gated private community for Black creatives, entrepreneurs and investors.
Black@ first took shape at Art Basel 2021 – and since then has grown into a full-blown digital community with token-gated chat rooms, member-only events, coordinated NFT group buys, and a burgeoning roster of technology apps that the community builds and monetizes. Black@ also recently announced a partnership with Andreessen Horowitz to support Black artists.
On the show, host Dana Hork talks with Shondra, a former Investment banker and fractional Chief Financial Officer, about how Black@ came to be, some of the unique ways they are activating their community, their very Web 2.5 products like token-gated emails, and some universal lessons and insights for anyone looking to build and foster a thriving digital community.
Show Notes:
0:00 Show Intro
1:47 The origins of Black@
3:44 How the Co-Founders came up with Black@ at Art Basel
4:34 Why Black@ made the community token-gated
6:01 How Black@ priced their initial NFTs
7:05 Benefits of an open minting window
7:45 Black@ current activations & activities
9:21 Unpaid vs paid membership at Black@
9:55 Membership benefits around access and education
10:31 Membership benefits around group buys of NFTs
12:10 Why product development matters to Black@
13:57 Token-gated emails with Gated
17:08 About Payroll3
19:44 About the Black Digital Art Collective & partnering with a16z
22:04 Lessons on building a thriving digital community
23:34 Black@’s business model
25:41 The hardest & easiest part of Black@
27:36 Shout-outs
29:19 What’s next for Black@
31:33 Shondra’s hope for Web3 at-large
32:20 Shill
33:35 Wrap-up
33:51 Closing
Resources:
Black@’s Website: https://www.blackat.io/
Black@ on Twitter: https://twitter.com/Blackatxyz
Shondra Washington on Twitter: https://twitter.com/shondradanielle
Gated: https://tokengated.co/
Payroll3: https://www.payroll3.xyz/
Show Website:
https://www.web2point5.io
Subscribe to Show Newsletter:
https://newsletter.web2point5.io/subscribe
Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)
DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.
View all episodes
By Dana HorkHow can the blockchain power new ownership opportunities for Black creatives, investors, and entrepreneurs?
Our guest on Web 2.5 this week is Shondra Washington, the Co-Founder & CEO of Black@, a token-gated private community for Black creatives, entrepreneurs and investors.
Black@ first took shape at Art Basel 2021 – and since then has grown into a full-blown digital community with token-gated chat rooms, member-only events, coordinated NFT group buys, and a burgeoning roster of technology apps that the community builds and monetizes. Black@ also recently announced a partnership with Andreessen Horowitz to support Black artists.
On the show, host Dana Hork talks with Shondra, a former Investment banker and fractional Chief Financial Officer, about how Black@ came to be, some of the unique ways they are activating their community, their very Web 2.5 products like token-gated emails, and some universal lessons and insights for anyone looking to build and foster a thriving digital community.
Show Notes:
0:00 Show Intro
1:47 The origins of Black@
3:44 How the Co-Founders came up with Black@ at Art Basel
4:34 Why Black@ made the community token-gated
6:01 How Black@ priced their initial NFTs
7:05 Benefits of an open minting window
7:45 Black@ current activations & activities
9:21 Unpaid vs paid membership at Black@
9:55 Membership benefits around access and education
10:31 Membership benefits around group buys of NFTs
12:10 Why product development matters to Black@
13:57 Token-gated emails with Gated
17:08 About Payroll3
19:44 About the Black Digital Art Collective & partnering with a16z
22:04 Lessons on building a thriving digital community
23:34 Black@’s business model
25:41 The hardest & easiest part of Black@
27:36 Shout-outs
29:19 What’s next for Black@
31:33 Shondra’s hope for Web3 at-large
32:20 Shill
33:35 Wrap-up
33:51 Closing
Resources:
Black@’s Website: https://www.blackat.io/
Black@ on Twitter: https://twitter.com/Blackatxyz
Shondra Washington on Twitter: https://twitter.com/shondradanielle
Gated: https://tokengated.co/
Payroll3: https://www.payroll3.xyz/
Show Website:
https://www.web2point5.io
Subscribe to Show Newsletter:
https://newsletter.web2point5.io/subscribe
Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)
DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.