Videographer and Hardcopy Media founder Colton Trcic joins the pod to break down the art of shooting to edit: planning your shots with the final story in mind. From competitions to gyms to branded projects, Colton shares practical strategies to make your edits smoother, your stories stronger, and your clients happier.

In this episode, we discuss:

- Shooting with purpose so your editor (or future self) doesn’t hate you later

- Establishing shots, movement coverage, and capturing the “feel” of an event

- Avoiding overshooting and staying intentional with reps and angles

- Working with editors vs. editing your own footage under tight deadlines

- Shifting from flashy competition reels to authentic brand and gym storytelling

- Gear insights and why long zooms can change your event coverage

From strategy on the floor to structure in the edit, Colton shows how fitness creatives can level up their storytelling and efficiency while keeping the focus on what matters most: the story.

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